The go to podcast for marketers who want predictable and scalable growth”

Replace best practices, guesswork, hacks, or ‘tactic-of-the-week’ thinking with a clear customer-first strategy.

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Emotional Targeting is truly one of the most practical business books I’ve ever read. It’s a page turner, and the superhero/comic book flavor makes it fun (can’t say that about many business books, can you?).
— Anthony Primavera

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