“The go to podcast for marketers who want predictable and scalable growth”
Replace best practices, guesswork, hacks, or ‘tactic-of-the-week’ thinking with a clear customer-first strategy.
Heart Before Cart Episodes
Ep 7: The Bandwagon Effect
Hundreds of cognitive biases affect your customers’ buying decisions, often without us even noticing.
In this episode, Talia dives into one of the most common and powerful of them all: The bandwagon effect, and explains how you can leverage it ethically in your marketing to help buyers feel safer choosing you.
Get Talia’s Best Selling Book: Emotional Targeting
“Emotional Targeting is truly one of the most practical business books I’ve ever read. It’s a page turner, and the superhero/comic book flavor makes it fun (can’t say that about many business books, can you?). ”
