AVAILABLE NOW!
EMOTIONAL TARGETING
The conversion rate optimization playbook that turns guesswork into repeatable, revenue‑lifting wins
Based on the work Talia and her agency have done for hundreds of brands like
Quick fixes fade…
because cutting form fields and swapping colours might nudge a metric for a week.
But lasting conversion lifts only come when your message resonates with the feelings customers already bring to every step of the journey, and when you echo those emotions in the words, visuals and flow that guide them.
And as AI stacks the web with sameness, emotion is your moat.
Inside these pages, Talia Wolf guides you through her Emotional Targeting Framework™… a research‑backed approach to recognising the feelings your customers already bring to the screen and reflecting those emotions in every line of copy, design choice and user flow. So every page, email and ad stops blurring into AI noise and starts stacking conversion lifts, quarter after quarter.
Read it your way
“Persuading prospects just got immensely easier, thanks to Emotional Targeting. Talia explains exactly what it takes to connect and convert. Keep her book nearby; it’s that good.”
Nancy Harhut
Author, Using Behavioral Science in Marketing
“This book will show you how conversions aren’t solved with math; they're earned with meaning. It’s not a numbers game. It’s a people game."
Ann Handley
WSJ best-selling author and Chief Content Officer, MarketingProfs
WHAT’S INSIDE:
The fix for flat tests and fuzzy insights
In Emotional Targeting, you'll discover:
A research approach that reveals what your customers actually care about
A step-by-step process for mapping emotions to conversion points
Practical techniques for creating experiences that connect AND convert
The result is better metrics (for sure!), but more importantly, it's a complete shift in how you understand and influence decision-making.
“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written.”
“Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.”
Rand Fishkin
Co-Founder of Sparktoro
Talia Wolf (aka the avenger of mediocre conversions)
Talia Wolf is a conversion optimization specialist and marketing strategist.
For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Healthcare, Travel and Retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework.
Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization.
When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.
Her encyclopedic knowledge of comic lore, from Golden Age classics to modern multiverse storylines, infuses her marketing philosophy with a unique understanding of how emotion drives human decision-making.
Morgan Brown, VP Product & Growth - AI @ Dropbox
“Most CRO advice is tactical noise.”
“Talia’s Emotional Targeting Framework is different. It gives you a repeatable, strategic system to understand what drives your customers to act. Instead of randomly optimizing buttons or form fields, you learn how to shape the entire experience around what your customers are feeling and what they need to say yes. Fresh, practical, and miles ahead of generic optimization advice.”
Amanda Natvidad, VP of Marketing at Sparktoro
“Everyone says emotional marketing works. But few (like... very, very, very few) can show you how to do it — step by step, with real examples, and the lived experience to back it up.”
“In Emotional Targeting, Talia Wolf generously and brilliantly breaks it all down. This is the rare book that shows you how to build brand love and drive performance. Read it if you want your performance marketing to have more heart, and your brand marketing to have sharper KPIs.”