AVAILABLE NOW!
EMOTIONAL TARGETING
The conversion rate optimization playbook that turns guesswork into repeatable, revenue‑lifting wins
Based on the work Talia and her agency have done for hundreds of brands like
Technology changes.
Humans don’t
Yet everyone's optimizing for clicks instead of emotions. Running
"data-driven" tests that miss what actually makes people buy…
…Which is why so many founders aren’t bragging about their
conversion rates.
Emotional Targeting reveals the psychology behind every buying decision. Plus it gives you the exact tools to turn those insights into higher conversions this week.
This book gives you the CRO superpower no algorithm can copy
While AI floods the web with sameness, emotion becomes your competitive moat.
Inside, Talia Wolf reveals her Emotional Targeting Framework™, the research-backed system for recognizing what customers actually feel and reflecting those emotions throughout your funnel.
You’ll discover:
Why the man who couldn't pick a sandwich proves you can't make decisions without emotion (Chapter 2)
The deadly hamster wheel of optimization that keeps you testing buttons while conversions stay flat (Chapter 1)
How to read between the lines when customers say "it's too expensive" but really mean something else (Chapter 5)
The 9 critical questions that reveal exactly where your funnel is bleeding customers (Chapter 6)
Why iPhone Life saw an 18% sales uplift after discovering what their customers were too embarrassed to admit
Plus: The Customer Compass Template included free with every book purchase.
Read it your way
2 ways to get started
Just the book $9.99
Emotional Targeting book (PDF & ePub)
Customer Compass Template
Download immediately after purchase
Complete bundle $19.99
Emotional Targeting Book (PDF & ePub)
Customer Compass Template
Fast-Action Testing Grid (30-min tests)
Emotional Targeting Audit Workbook
Strategic Proof Planner
Download immediately after purchase
“Persuading prospects just got immensely easier, thanks to Emotional Targeting. Talia explains exactly what it takes to connect and convert. Keep her book nearby; it’s that good.”
Nancy Harhut
Author, Using Behavioral Science in Marketing
“This book will show you how conversions aren’t solved with math; they're earned with meaning. It’s not a numbers game. It’s a people game."
Ann Handley
WSJ best-selling author and Chief Content Officer, MarketingProfs
WHAT’S INSIDE:
The fix for flat tests and fuzzy insights
In Emotional Targeting, you'll discover:
A research approach that reveals what your customers actually care about
A step-by-step process for mapping emotions to conversion points
Practical techniques for creating experiences that connect AND convert
The result is better metrics (for sure!), but more importantly, it's a complete shift in how you understand and influence decision-making.
“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written.”
“Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.”
Rand Fishkin
Co-Founder of Sparktoro
Talia Wolf (aka the avenger of mediocre conversions)
Talia Wolf is a conversion optimization specialist and marketing strategist.
For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Healthcare, Travel and Retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework.
Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization.
When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.
Her encyclopedic knowledge of comic lore, from Golden Age classics to modern multiverse storylines, infuses her marketing philosophy with a unique understanding of how emotion drives human decision-making.
Morgan Brown, VP Product & Growth - AI @ Dropbox
“Most CRO advice is tactical noise.”
“Talia’s Emotional Targeting Framework is different. It gives you a repeatable, strategic system to understand what drives your customers to act. Instead of randomly optimizing buttons or form fields, you learn how to shape the entire experience around what your customers are feeling and what they need to say yes. Fresh, practical, and miles ahead of generic optimization advice.”
Amanda Natvidad, VP of Marketing at Sparktoro
“Everyone says emotional marketing works. But few (like... very, very, very few) can show you how to do it — step by step, with real examples, and the lived experience to back it up.”
“In Emotional Targeting, Talia Wolf generously and brilliantly breaks it all down. This is the rare book that shows you how to build brand love and drive performance. Read it if you want your performance marketing to have more heart, and your brand marketing to have sharper KPIs.”