AVAILABLE NOW!
EMOTIONAL TARGETING
Win hearts. Boost sales.
Own the market.
THEN GRAB YOUR BONUSES (BELOW)!
Based on the work Talia and her agency have done for hundreds of brands like
When you’ve exhaused every ”best practice”…
BUT YOUR CONVERSIONS ARE STILL…
...stuck on a plateau.
→ You've tested button colors
→ Changed headlines
→ Added more social proof
Yet your customers STILL aren't buying.
What you're missing is what actually moves people to buy: emotion.
When you stop optimizing elements and start
optimizing for emotions…
...you escape the deadly hamster wheel of optimization for good.
That's not hyperbole. That's what happens when you finally speak to the part of the brain that actually makes decisions.
This isn't just another marketing book. It's a systematic approach to understanding the emotional forces behind every purchase decision (yes, even in the supposedly "rational" world of B2B).
Where traditional CRO hits a ceiling, emotional targeting breaks through.
It's the difference between minor tweaks and transformational growth.
Inside, Talia Wolf reveals her complete Emotional Targeting Framework™, the methodology that's consistently delivered conversion increases across multiple industries.
This is marketing with heart and sharp KPIs.
Performance that builds brands. Conversions earned through meaning, NOT manipulation.
THE MISSING PIECE IN YOUR GROWTH STRATEGY:
Emotional Targeting:
Win hearts. Boost sales. Own the market
“Persuading prospects just got immensely easier, thanks to Emotional Targeting. Talia explains exactly what it takes to connect and convert. Keep her book nearby; it’s that good.”
Nancy Harhut
Author, Using Behavioral Science in Marketing
“This book will show you how conversions aren’t solved with math; they're earned with meaning. It’s not a numbers game. It’s a people game."
Ann Handley
WSJ best-selling author and Chief Content Officer, MarketingProfs
WHAT’S INSIDE:
The fix for flat tests and fuzzy insights
In Emotional Targeting, you'll discover:
A research approach that reveals what your customers actually care about
A step-by-step process for mapping emotions to conversion points
Practical techniques for creating experiences that connect AND convert
The result is better metrics (for sure!), but more importantly, it's a complete shift in how you understand and influence decision-making.
BOOK BONUSES
Get the book and unlock these exclusive gifts
The Emotional Targeting Audit workbook
Run your first audit alongside Talia’s process and start finding your biggest conversion opportunities.
Plug n’ play email sequence
Peek over my shoulder and see how we write high-converting emails. Get our 4-part email series with easy to fill in templates and real life examples.
“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written.”
“Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.”
Rand Fishkin
Co-Founder of Sparktoro
How to get the bonuses
Step 1: Buy the book
Step 2: Drop your order details
Talia Wolf (aka the avenger of mediocre conversions)
Talia Wolf is a conversion optimization specialist and marketing strategist.
For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Healthcare, Travel and Retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework.
Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization.
When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.
Her encyclopedic knowledge of comic lore, from Golden Age classics to modern multiverse storylines, infuses her marketing philosophy with a unique understanding of how emotion drives human decision-making.
Morgan Brown, VP Product & Growth - AI @ Dropbox
“Most CRO advice is tactical noise.”
“Talia’s Emotional Targeting Framework is different. It gives you a repeatable, strategic system to understand what drives your customers to act. Instead of randomly optimizing buttons or form fields, you learn how to shape the entire experience around what your customers are feeling and what they need to say yes. Fresh, practical, and miles ahead of generic optimization advice.”
Amanda Natvidad, VP of Marketing at Sparktoro
“Everyone says emotional marketing works. But few (like... very, very, very few) can show you how to do it — step by step, with real examples, and the lived experience to back it up.”
“In Emotional Targeting, Talia Wolf generously and brilliantly breaks it all down. This is the rare book that shows you how to build brand love and drive performance. Read it if you want your performance marketing to have more heart, and your brand marketing to have sharper KPIs.”