“Talia's process helps catapult brands forward.”

From startups to Fortune 500, I’ve helped hundreds of brands solve the fundamental problem of uncovering their customers’ real motivations and get them to buy from them over and over again.

Being “data-driven” is suffocating your growth

In their rush to be "data-driven," marketers are stuck looking at screens full of numbers instead of understanding the humans behind them.

Your dashboards might show what people do, but they'll never tell you why they do it.

And when teams ignore the 'why,' their growth strategies suffer - conversions stay flat, acquisition costs keep rising, and retention rates keep dropping. (Sound familiar?)

Ultimately teams chase random tactics and copy competitors, missing something critical: the feelings that make people choose one solution over another.

That's why I developed a different approach: The Emotional Targeting Framework™.

Here’s what drives meaningful growth:

Emotional resonance.

When you understand the emotions driving decisions, you create experiences that convert (and keep converting).

As a recognized expert in conversion optimization (CRO), I've spent over 15 years proving this through my work with hundreds of teams – from startups to Fortune 500s.

That's why I developed the Emotional Targeting Framework™.

We uncover what people actually care about and turn those insights into experiences that drive measurable growth.

I share this methodology in four ways:

Through keynotes that inspire and engage audiences with actionable frameworks
Via hands-on training (on-demand courses and team training) that creates immediate results
Through strategic consulting that turns insights into action
And through Getuplift, my CRO agency that executes done for you CRO programs.

My goal? To help teams like yours build lasting growth by understanding the emotions that drive people to choose you again and again.

LET'S WORK TOGETHER