Helping marketers win faster with customer-first growth
See beyond the metrics, best practices, and tactics to understand what actually moves your customers to buy with the Emotional Targeting Framework™.
From startups to Fortune 500s, I help brands drive more leads and sales
Stop chasing numbers.
Start understanding what really moves your people to buy
Here's what most marketers get wrong: they think more data is the answer.
They obsess over demographics, behaviors, and tactical measurements - completely missing the emotions that drive every decision.
They track:
Click through rates (but not the hesitation and doubt people feel)
Conversion rates (but not the fears holding people back)
Traffic sources (but not the confidence that makes them stay)
The problem isn't lack of data.
When your pricing page has low conversions, it's not about the layout - it's about the confidence people feel in your solution.
When product pages have low conversions, it's not about best practices - it's about connecting with what your visitors actually care about.
Here’s the truth:
The real reason brands struggle to get the results they need?
They forget that every click, bounce, and conversion comes from a human feeling something.
Brands hire me when they know their growth strategy is missing a key piece
I created the Emotional Targeting Framework™ to help marketers get off the hamster wheel of optimization. That never-ending cycle of throwing spaghetti at the wall, Googling for best practices and trying to be more “data-driven”.
Through keynotes, team training, done for you services and strategic consulting, I show brands how to uncover the emotions that actually drive their customers’ decisions and how to build high-converting experiences around them.
This methodology is what’s helps me consistently deliver more sales, leads and ROI for my agency’s clients.
Keynote speaking
Inspire your audience with actionable frameworks that transform how they think about growth.
"...Thanks to Talia Wolf’s talk I’ve got my money back for the whole conference"
The person I sat next to at #GMS25 said to me: “and now thanks to Talia Wolf’s talk I’ve got my money back for the whole conference because of all the useful and practical advice she gave!!!" I completely agree. So many useful takeaways and also so many examples showing that it wasn’t just theory. Chris Gibbins, CXO at Creative CX
“Talia talked about PEOPLE not customers…
“Talia talked about PEOPLE not customers… and how they were feeling and what was happening in their lives and what part my solution can play in that. Hearing this human-centered approach delivered with such conviction from an industry icon and her generous and detailed follow-through advice has re-vivified my approach to marketing for REALWORK.” Fleur Emery, Founder at REALWORK
Give your team and audience tools to understand emotional drivers and create websites that connect and convert.
Team training and workshops
“It changed the way all of us approach marketing in a radical way.”
— Eric Woehrling, Director at PACLA MEDICAL LIMITED
Consulting & Done for you CRO services
Work directly with my team and I to understand your audience on a deeper level, run experiments and create websites and funnels that convert
Stop throwing spaghetti at your prospects, and be the easiest decision you'r prospects make today with my program Emotion Sells: The Accelerator. For marketers on a mission to create experiences customers love to say yes to.
On-demand training
““I have a clear plan of action of what to do next in my business”…
“I feel more confident when creating landing pages, I have ample customer research that I can leverage when creating content, and I have a clear plan of action of what to do next in my business"
Emily Schickli, Email marketing Manager at Course Hero
Grab my book
I’ve worked with hundreds of brands who were tired of playing conversion roulette.
Here's my Emotional Targeting Framework™ that turns guesswork into repeatable, revenue-lifting wins.
“In your hands, you hold one of the most potentially-revenue-changing books ever written... Open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... give copies to everyone on your executive, marketing, and product teams so they can do it with you.
Co-Founder of Sparktoro
“Talia went above and beyond by supporting our team…
…always bringing her expertise and generosity to the table. It was a true privilege to have her as part of the conference, and I cannot recommend her highly enough for anyone looking for a world-class speaker who genuinely elevates every event she’s part of.”
José C. Cortizo, Product Hackers Conference