⏰ 72-hour flash sale
The Emotional Targeting Book Bundle
Everything you need to run customer-insight-driven A/B tests. Starting today.
You’ll finally turn random testing into strategic experiments based on what your customers actually tell you they need.
Instant digital download
Based on the work Talia and her agency have done for hundreds of brands like
What’s included
6 tools to understand what your customers really need:
1. Emotional Targeting Book (PDF & ePub): The complete guide to recognizing the emotions driving your customers' decisions
2. Customer Compass Template: Map your customer's actual emotional journey using their own words
3. Emotional Targeting Audit Workbook: Identify exactly where you're missing emotional connection points in your funnel
4. Strategic Proof Planner: Turn weak testimonials into compelling social proof that addresses real concerns
5. Fast-Action Testing Grid: Launch your first 30-minute emotional test today (not next quarter)
6. BONUS: Your Emotional Targeting Activation Video: Watch Talia walk through exactly how to apply the framework to your business this week
“In your hands, you hold one of the most potentially-revenue-changing books for B2B ever written.”
“Now you have a choice: open, read, and implement the remarkable tactics and advice Talia Wolf has assembled from decades of experience and thousands of conversion tests... or, give copies to everyone on your executive, marketing, and product teams so they can do it with you. I recommend both.”
Rand Fishkin
Co-Founder of Sparktoro
get started with
emotional targeting
Emotional Targeting Book (PDF & ePub)
Customer Compass Template
Emotional Targeting Audit Workbook
Strategic Proof Planner
Fast-Action Testing Grid (30-min tests)
Your Emotional Targeting Activation Video
Download immediately after purchase
The complete bundle $19.99
"The video walkthrough alone made the upgrade worth it."
- Jessica Noel
“Persuading prospects just got immensely easier, thanks to Emotional Targeting. Talia explains exactly what it takes to connect and convert. Keep her book nearby; it’s that good.”
Nancy Harhut
Author, Using Behavioral Science in Marketing
“This book will show you how conversions aren’t solved with math; they're earned with meaning. It’s not a numbers game. It’s a people game."
Ann Handley
WSJ best-selling author and Chief Content Officer, MarketingProfs
Talia Wolf (aka the avenger of mediocre conversions)
Talia Wolf is a conversion optimization specialist and marketing strategist.
For more than a decade, some of the biggest brands in B2B, SaaS, Finance, Healthcare, Travel and Retail have hired Talia and her team at GetUplift, the CRO agency she runs, to help them improve conversions using The Emotional Targeting Framework.
Named one of the most influential speakers and experts in marketing and optimization, Talia’s spoken on hundreds of stages and has trained thousands of marketers in her emotion-focused approach to optimization.
When she’s not helping marketers become the heroes their companies need, Talia can be found debating the merits of DC versus Marvel universes, analyzing character arcs across different continuities, and drawing parallels between superhero origin stories and customer transformation journeys.
Her encyclopedic knowledge of comic lore, from Golden Age classics to modern multiverse storylines, infuses her marketing philosophy with a unique understanding of how emotion drives human decision-making.
get started with
emotional targeting
Emotional Targeting Book (PDF & ePub)
Customer Compass Template
Emotional Targeting Audit Workbook
Strategic Proof Planner
Fast-Action Testing Grid (30-min tests)
Your Emotional Targeting Activation Video
Download immediately after purchase
The complete bundle $19.99
"The video walkthrough alone made the upgrade worth it."
- Jessica Noel
Morgan Brown, VP Product & Growth - AI @ Dropbox
“Most CRO advice is tactical noise.”
“Talia’s Emotional Targeting Framework is different. It gives you a repeatable, strategic system to understand what drives your customers to act. Instead of randomly optimizing buttons or form fields, you learn how to shape the entire experience around what your customers are feeling and what they need to say yes. Fresh, practical, and miles ahead of generic optimization advice.”
Amanda Natvidad, VP of Marketing at Sparktoro
“Everyone says emotional marketing works. But few (like... very, very, very few) can show you how to do it — step by step, with real examples, and the lived experience to back it up.”
“In Emotional Targeting, Talia Wolf generously and brilliantly breaks it all down. This is the rare book that shows you how to build brand love and drive performance. Read it if you want your performance marketing to have more heart, and your brand marketing to have sharper KPIs.”