Emotional Targeting™:
The Framework Trusted by Leading Brands to Drive Real Growth.

When you truly understand what drives your customers, every decision becomes clear, even in a sea of data and "best practices."

Imagine knowing exactly why your customers choose you over competitors. Picture your entire organization confidently creating experiences that connect and convert because they understand what your customers actually feel – not just what the numbers tell you they do.

Growth doesn't come from testing random elements or copying competitors.

It comes from understanding the psychology behind your customers' decisions and building experiences that speak directly to their emotional drivers.

And the best way to drive meaningful results is having a proven framework that helps everyone in your organization see the humans behind the screens.

Hi, I’m Talia Wolf

After helping brands like Teamwork, Shutterstock, and IDG transform their approach to customer experience, I noticed something critical: Teams don't need more tactics – they need a completely different way of thinking about growth.

That's why I've dedicated my work to challenging how organizations approach customer experience. Because let's be honest: following best practices, copying competitors, and testing random elements isn't getting you the results you need.

What teams actually need is a strategic framework that helps them understand their customers' emotional drivers and create experiences that convert.

And that's exactly what I deliver – whether I'm speaking on global stages, training teams, or working directly with organizations.

I've developed a unique approach that combines the Emotional Targeting Framework™ with hands-on implementation, giving teams both the understanding and the tools they need to transform their entire approach to growth. No surface-level tactics – just deep, actionable insights that create real results.

  • “Talia is one of the rare speakers who can simultaneously command a room, provide unique, actionable information, and maintain humor, humility, and entertainment throughout.”

    Rand Fishkin
    CEO and Co-founder of SparkToro

  • “I’ve seen Talia present a few times, each time I walk away having head smacking moments, where things that have been staring me in the face for years that could help my business have been ignored. She makes me want to go fix things that I know make sense for me and my business.”

    Wil Reynolds
    Seer Interactive

  • “Talia’s emotional targeting approach helps her bring in consistently strong results for her clients and brings new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”

    Joanna Wiebe
    Founder Copyhackers & AirStory

  • “Talia gave a great presentation for Growth Marketing SUMMIT. She is one of the most experienced optimizers I know on this planet and additionally she is a hell of a good speaker. She scored #1 and our audience asked to have her again.”

    André Morys
    Founder at WebArts