Helping marketers win faster with customer-first growth
See beyond the metrics, best practices, and tactics to understand what actually moves your customers to buy with the Emotional Targeting Framework™.
Growth-focused brands engage me to train their audiences & teams:
Stop chasing numbers.
Start understanding what really moves your people to buy
Here's what most marketers get wrong: they think more data is the answer.
They obsess over demographics, behaviors, and tactical measurements - completely missing the emotions that drive every decision.
They track:
Click through rates (but not the hesitation and doubt people feel)
Conversion rates (but not the fears holding people back)
Traffic sources (but not the confidence that makes them stay)
The problem isn't lack of data.
It's forgetting that every click, bounce, and conversion comes from a human feeling something.
When your pricing page has low conversions, it's not about the layout - it's about the confidence people feel in your solution. When product pages have low conversions, it's not about best practices - it's about connecting with what your visitors actually care about.
Because here's the truth: The "data-driven" approach everyone praises?
Is actually ignoring the emotional drivers behind every decision.
“Talia Wolf talked about PEOPLE not customers…
and how they were feeling and what was happening in their lives and what part my solution can play in that.
Hearing this human-centered approach delivered with such conviction from an industry icon and her generous and detailed follow-through advice has re-vivified my approach to marketing for REALWORK.”
Fleur Emery, Founder at REALWORK
Brands hire me when they know their growth strategy is missing a key piece
I created the Emotional Targeting Framework™ to help marketers understand and act on emotional drivers.
Through keynotes, team training, and strategic consulting, I show companies—from startups to Fortune 500s—how to uncover the emotions that actually drive their customers’ decisions and how to build high-converting experiences around them.
This methodology is what’s helped me consistently deliver more sales, leads and ROI for my clients.
“It changed the way all of us approach marketing in a radical way.”
— Eric Woehrling, Director at PACLA MEDICAL LIMITED
Here's how I help marketers unlock the emotional side of growth:
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Keynote Speaking
Inspire your audience with actionable frameworks that transform how they think about growth.
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Training
Give your team tools to understand emotional drivers and create experiences that connect.
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Strategic Consulting
Work directly with me to uncover what moves your people to act.
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Done for you CRO services
Hire Getuplift, Talia’s CRO agency high-growth brands turn to when they want to create experience customers love to convert to.
“Talia went above and beyond by supporting our team…
…always bringing her expertise and generosity to the table. It was a true privilege to have her as part of the conference, and I cannot recommend her highly enough for anyone looking for a world-class speaker who genuinely elevates every event she’s part of.”
José C. Cortizo, Product Hackers Conference