FOR FOUNDERS, ENTREPRENEURS AND FREELANCERS

The Emotional Targeting Bundle: Where Psychology Meets Profit

Finally understand WHY people buy (not just what they click) with the proven framework and tools that turn customer psychology into predictable conversions

Technology changes.
Humans don’t

Yet everyone's optimizing for clicks instead of emotions. Running
"data-driven" tests that miss what actually makes people buy…

…Which is why so many Heads of Growth aren’t bragging about their conversion rates.

Emotional Targeting reveals the psychology behind every buying decision. Plus it gives you the exact tools to turn those insights into higher conversions this week.

This book gives you the CRO superpower no algorithm can copy

While AI floods the web with sameness, emotion becomes your competitive moat.

Inside, Talia Wolf reveals her Emotional Targeting Framework™, the research-backed system for recognizing what your customers actually feel (not what they say) and reflecting those emotions throughout your entire funnel.

Now your marketing stops blending into the noise and starts delivering predictable conversion lifts.

Inside the book you'll discover:

  • Why the man who couldn't pick a sandwich proves you can't make decisions without emotion (Chapter 2)

  • The deadly hamster wheel of optimization that keeps you testing buttons while conversions stay flat (Chapter 1)

  • How to read between the lines when customers say "it's too expensive" but really mean something else (Chapter 5)

  • The 9 critical questions that reveal exactly where your funnel is bleeding customers (Chapter 6)

  • Why iPhone Life saw an 18% sales uplift after discovering what their customers were too embarrassed to admit

Plus: The Customer Compass Template included free with every book purchase.

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2 ways to get started

Just the book $9.99

  • Emotional Targeting book (PDF & ePub)

  • Customer Compass Template

  • Download immediately after purchase

Complete bundle $19.99

  • Emotional Targeting Book (PDF & ePub)

  • Customer Compass Template

  • Fast-Action Testing Grid (30-min tests)

  • Emotional Targeting Audit Workbook

  • Strategic Proof Planner

  • Download immediately after purchase

Who’s Talia Wolf anyway?

I’m Talia, the founder of the CRO agency, GetUplift, and the creator of the Emotional Targeting Framework™.  


I coined to term “emotional targeting” to refer to the scientific process of:

  1. Pinpointing the specific emotions that drive YOUR people to buy

  2. Translating those emotions into more leads, better conversions, and more sales


My team and I have implemented this process for hundreds of clients from savvy start-ups to brand giants, including:

What happens when you understand emotions?

33% more sales. A posture device company discovered their customers felt guilty about bad posture but didn't have time to actively fix it. We helped change their messaging from "actively improve" to "simplest way to transform." Result: 33% increase in transactions.

72% more organic conversions. A B2B identity platform was too technical for non-engineers to understand. So we helped simplify their messaging while keeping technical accuracy. The result: 72.8% increase in organic search conversions.

25% revenue increase. By showing a relatable woman at her desk instead of just the product shot, customers could finally see themselves in the solution. One image change, 25% more revenue.

These aren't lucky breaks. This is what happens when you stop optimizing for what customers say and start optimizing for how they want to feel.

*One client used just the Customer Compass to identify a $2M opportunity. This pays for itself with one decent insight.

FAQs

“Yep, you’ll get everything immediately”

…and answers to other great questions.

  • By Chapter 3, you're deep in the framework with templates, examples and visuals showing exactly how companies implemented these techniques. It's the exact process my agency uses with enterprise clients, simplified so you can implement it yourself.

  • Most CRO books tell you to test headlines and buttons. This shows you HOW to know what to test before you test it. You'll understand why one customer pays $2,000 while another bounces at $20, and exactly what to do about it. It's not about random tactics; it's about understanding the psychology that makes those tactics work.


    Plus, if you have questions about any of the content, there are more than a hundred marketers in our student community who can help you get clarity – including Talia herself.


  • The book contains the complete framework. Everything you need to understand emotional targeting. The bundle adds speed. If you want to implement this quarter (not next quarter), the tools cut weeks off the process. The Testing Grid alone turns research into testable variations in 30 minutes instead of days.

  • According to readers, yes. They call it "the BEST book on CRO they've found" and a "must-read for marketers tired of sounding like robots." One reviewer said it made them a better marketer overall. But if you're happy with 2% conversion rates, save your money.


    It sounds like a lot on paper. But in reality, you’ll save yourself 100s of hours of random testing and wondering why things aren’t converting the way they should.

  • Book: PDF and ePub (works on any device)

    Tools: Google Docs templates and PDF worksheets

    Access: Download immediately after purchase

Your competitors are still testing button colors.
You’ll be optimizing for what actually matters

Just the book $9.99

  • Emotional Targeting book (PDF & ePub)

  • Customer Compass Template

Complete bundle $19.99

  • Emotional Targeting Book (PDF & ePub)

  • Customer Compass Template

  • Fast-Action Testing Grid (30-min tests)

  • Emotional Targeting Audit Workbook

  • Strategic Proof Planner