“What the hell am I missing?”
WHEN YOU OPEN UP YOUR FEED AND SEE ANOTHER COMPETITOR CELEBRATING THE $1M MILESTONE, IT FORCES YOU TO ASK:
You know you have a great offer. But getting people to see what makes it great?
Feels impossible in a market that’s drowning in noise.
Especially when the “strategy” you were handed is basically a list of best practices from an industry that normalized checking out what your competitors are doing and reverse-engineering that.
When ChatGPT rocked up, standing out got harder still.
But while everyone shouted "you just need better prompts!", the real problem was staring you in the face:
AI can’t help you until YOU know what to say to your customers to get them to buy.
AI is great at producing more of what’s working. But first, you have to tell it what works.
Without a real strategy, you’re stuck on the deadly hamster wheel of optimization:
👉 Constantly tweaking headlines and buttons
👉 Swiping from competitors
👉 Overcomplicating your funnels
👉 Putting out copy that sounds like everyone else's
Only now that ChatGPT can churn out your landing page in five minutes, you’re spinning the wheel at 100mph.
And while you’re running harder than ever… your revenue isn’t moving.
Something’s got to change.
The leaders in your market aren’t hustling harder.
They’re resonating deeper.
When your marketing resonates, your ideal customer will buy anything you sell.
Not because you offer the best features, but because they’re bought into the version of themselves they’ll be when they use your product or service.
Crack this, and no one can prepare you for the growth that follows.
Our unlikely 7-figure agency is built on the simple fact that people buy when you make them feel:
EXCITED to hit “buy now” on your health program because you’ve helped them believe that come hell or high water, they WILL dance the funky chicken at their 50th wedding anniversary
RELIEVED to have a tool that reveals what their team is actually working on when they’re not being micromanaged
INSPIRED to show up and learn from you because they now believe they can BE the person getting the amazing results your top students are celebrating
We call it emotional targeting. And we’ve been using it to grow brands since 2013:
Sales up by 95%
Doubled their sales when we turned their DIY plane into a bonding experience across generations
72% more leads
Grew their pipeline when we came in and made their customer the identity hero of their company
Revenue up 25%
Saw significant growth when we broke the ideal customers into the three most profitable segments
Valued at $106B
Tapped into the universal drive to push limits with Just Do it
$6.5B in annual sales
Connected with our rebellious side with their “live to ride” messaging
Generated $1B in one weekend
Empowered ordinary people to turn their ideas into thriving businesses
These brands didn't wait until they had eight-figure budgets to use emotion.
Before Nike was worth $106B, it was a track coach with a waffle iron making shoe prototypes in his kitchen.
Using emotion in their marketing is what made them billionaires.
You don’t need an 8-figure budget to double your sales next quarter.
You DO need to figure out how to connect your offer to the emotions that drive your ideal customer to buy.
That’s what The Emotional Targeting Framework™ gives you: A strategic process to resonate in a way that translates into more leads, better conversions, and more sales.
And when you use the framework in conjunction with your AI tool, your competitors will scramble to figure out why prospects choose you over them every single time.
“It was like a puzzle coming together to see the big picture”
“‘[The Emotional Targeting Framework] helped us go from feeling frustrated with marketing guesswork to being confident about our customers’ needs. It helped me understand how to provide an experience that makes them convert. It was like a puzzle coming together to see the big picture.”
Stephanie Mason
Director of Marketing, ProTrain
INTRODUCING
Emotional Sells: The Accelerator
Emotion Sells: The Accelerator is where founders go to master emotional targeting. You’ll get every tool, SOP, and the implementation-ready framework you need to stop guessing at what to say to your ideal customers. And get them buying everything you sell.
Who’s afraid of Talia Wolf?
I'm Talia Wolf – the founder of the CRO agency, GetUplift, and the creator of the Emotional Targeting Framework™.
After spending years on the deadly hamster wheel of optimization (think: testing elements and best practices), I threw out the traditional CRO manual and turned a magnifying glass to the world's billion-dollar brands.
Here's what I found:
The most successful brands weren't hung up on testing buttons or reducing form fields.
They were building emotional connections with their customers and growing their revenue in 10X multiples as a result.
So I went back to my bat cave and began exploring ways to combine emotion and psychology with data-backed conversion strategies.
This evolved into The Emotional Targeting Framework™: the repeatable, science-backed process that solves the fundamental problem of what to say to your customers.
Now, I'm given you my entire playbook (and all the tools that come with it) so you can stop sounding like everyone else and start connecting with the emotions that drive YOUR customers to buy.
Emotion Sells delivers results through three strategic phases:
PHASE ONE
Get to the heart of why people buy
PHASE TWO
Conduct your emotional targeting audit
PHASE THREE
Optimize for the emotions your competitors ignore
“Talia is one of the top people in the world to learn from”
“If you’re struggling to get real results from your CRO efforts, Talia is one of the top people in the world to learn from.
Her emotional targeting approach helps her bring in consistently strong results for her clients and brings new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”
Joanna Wiebe
Founder of Copyhackers
Get to the heart of why your people buy
ESSENTIAL RESOURCE:
The Customer-First Optimization Compass
Instead of guessing at what will convert, you'll create a detailed psychological profile of your customers that an untrained GPT cannot replicate.
Your Customer Compass captures:
The top 3 pains your customers are trying to solve (in their words, not yours)
The emotional outcomes they're really buying (beyond features)
The specific objections preventing them from converting
This becomes the playbook your entire team uses. Your copywriters pull from it. Your designers reference it. Your AI tools are fed from it.
When you build your marketing from your compass, you don't sound like everyone else. Because you’re crafting messages out of a playbook that only you have access to.
STEAL OUR IN-HOUSE RESOURCES:
Your customer compass isn’t built on guesses. It’s built out of real data from real buyers
The Complete Survey Toolkit
Get 3 battle-tested survey templates designed to uncover the exact language your customers use to describe why they bought from you. This is how you create the “finally a company that gets me” effect that your competitors cannot replicate
Get a full bank of our most powerful questions. Plus rules for crafting effective surveys with techniques to increase response rates via copy and strategic placement.
PLUS! Add our in-house resources to your arsenal
Customer Interview Guide → An exact play-by-play template for inviting customers to an interview, and the questions you should ask to uncover the emotional drivers that made them choose you over your competitors
Social Listening GPT → A custom GPT that rapidly synthesizes voice-of-customer into customer-informed messaging buckets that differentiate you
Emotional Competitor Analysis Worksheet → Identify the core emotional gaps in your market so you can position yourself where no one else is speaking
Conscious and Subconscious Decoder → Decode what customers really mean when they say "it's too expensive" or "I need to think about it" so you can address the hidden fears and concerns that actually prevent them from converting
At the end of Phase One, you’ll have your complete Customer Compass → a strategic blueprint that gets your entire team (and all their AIs) on the same page.
No more guessing what to say. No more copy that sounds like everyone else.
Everyone pulls from the same strategic foundation that's rooted in real customer psychology, not so-called “best practices”.
“A methodological approach to turning insights into funnels”
“We were so frustrated trying to throw marketing ideas against the wall and hope they improved conversions. Talia’s class taught us how to get deeper insights into why our customers buy from us and how to methodically turn those insights into landing pages and sales funnels. It dramatically reduces the risk of wasting precious time and marketing dollars on strategies that won’t work.”
Michael Gremley
President at Natural Acne Clinic
Audit your website to to identify why prospects aren’t converting
ESSENTIAL RESOURCE:
Emotional Targeting Audit Workbook
Anyone with internet access can tell you if your site loads too slow. But the items you’ll check off in your emotional targeting audit will help you:
Identify where you’re blending into the noise.
Pinpoint emotional triggers you’re missing to make prospects stop and think: “this is different.”
The best part? You won’t have to rip everything apart and start again. You’ll make targeted, strategic changes that translate into real results.
PLUS!
Because you love a cheat sheet, get the gold standard auditing roadmap we use in-house
Mobile optimization checklist → A UX guide to make sure your mobile version is optimized for conversions, not just aesthetic
Landing page audit checklist → Optimize against the top mistakes we’ve seen founders making over the last 13 years
Strategic CRO audit checklist→ A roadmap-style checklist to increase conversions one strategic step at a time
At the end of Phase Two, you’ll have a clear list of what to optimize to create emotional resonance (and differentiation) in your marketing.
No more wondering WTF isn’t working. You’ll have 20/20 clarity on where the disconnect is happening, with clear steps on how to fix it
Optimize like the $200K/year consultant you wish you could hire
ESSENTIAL RESOURCE:
Optimization Report
Once you have your audit, you’ll create a hypothesis on what to optimize to connect and convert your ideal customers.
Present your hypothesis in a succinct deck where you’ll highlight potential experiments. This is the exact deck we use when presenting our conversion optimization program to our clients.
This tool is great for founders, but ideal for marketing agencies or in-house marketers who need to showcase their strategy to get buy-in from the rest of the team.
You won’t have to do any of this alone. I’ll walk you through every step of the process.
Heuristic Analysis Template → Spot UX issues that could add friction for your customers, making it harder for them to buy. Find your “must-fixes” so you can plug leaks fast.
Principles of Design for CRO → Stop choosing images based on what you think should go on the page and start using design to tell stories your customers love to convert to
Optimization Brief→ Map out your next steps in a single document that team members or contractors can rally around. Keep a clear record of all your optimization efforts.
The Psychology of Color Persuasion→ Choose your colors based on the emotions you want to evoke, so you can put people in a buying mood and strategically move them to the yes
Run A/B tests that actually make you money
Create a roadmap for strategic testing that will help you dial in who your audience is and how they respond to emotional targeting.
No more random A/B tests.
When you test under The Emotional Targeting Framework™, you’re not just optimizing for conversions… you’re optimizing for differentiation.
Every test tells you which emotions drive YOUR customers to choose you. Those insights compound into a moat your competitors can't cross.
“How do you expect me to implement all that?!”
Ten years ago, it took us months to execute our framework. But with Emotion Sells, you can complete the entire process in 8 weeks.
You’ll start by watching four core training videos. And then you’ll use the framework in conjunction with AI to execute faster - and smarter - than you ever could on your own.
What I’m giving you here isn’t another long to-do list.
I’m giving you the path to become the strategic optimizer your business needs you to be.
Because when you finally answer the question of what to say to your customers, they’ll buy anything you sell.
Emotional Sells: The Accelerator
3 payments of $497 $347
✔️ The implementation-focused Emotional Targeting Framework™
✔️ The complete video training library
✔️ Workbooks, templates, and SOPs
✔️ Bi-monthly office hours with Talia
✔️ Lifetime access to all updates
✔️ 30-day money-back guarantee
✔️ Save $450 over three months
1 payment of $1397 $897
✔️ The implementation-focused Emotional Targeting Framework™
✔️ The complete video training library
✔️ Workbooks, templates, and SOPs
✔️ Bi-monthly office hours with Talia
✔️ Lifetime access to all updates
✔️ 30-day money-back guarantee
✔️ Save $500 instantly
30-day money-back guarantee
“The single most useful course I’ve taken”
"It's like no other course I've seen. I now have more confidence in my authority because my recommendations are based on a proven system"
Anna O'Byrne
Content Marketing & Copywriting for Small Businesses
PRIVATE COMMUNITY:
Get direct access to Talia Wolf
You won’t implement the framework alone. I’ll be there to answer your questions and share feedback on your customer compass and optimization reports.
In addition to my support, we also bring in guest experts (SEO & PPC managers, designers, heads of marketing, copywriters, and more) to elevate your entire marketing strategy.
Bi-monthly office hours with Talia
Supportive community of savvy marketers
Live AMA’s with guest experts
“The access to Talia is invaluable”
“The access to Talia is invaluable. Her years of experience and insight alone can help you grow your CRO skills 10-fold.”
Dawn Barson
Co-founder, Inbound Marketing Strategist
Growth-minded teams win faster when they apply the framework as a unit
The fastest way to get everyone on the same page is to make sure everyone’s optimizing under the same approach. If you agree that approach should:
Put your customers first
Get everyone working to solve the same problem
Break silos between copy, sales, and design
Then book a call with our team to discuss if Emotion Sells For Teams could be right for you.
Owning Emotion Sells could be your next big win if…
✔️ You’re done with magic AI prompts and best practices. You want to do the real strategic work top marketers are doing so you can see real growth in your business
✔️ You agree that getting better results isn’t about optimizing just one piece. You want to bring the design, copy, and every other piece of your business together so you can go for the 10X and not the 0.2% uplift
✔️ You’re hungry for systems and processes you can follow rather than relying on gut. You’re excited to bring emotion into your marketing in a strategic, scientific way – so you can truly be an easy yes for the customers you created your product for
Emotion Sells may not be quite for you right now if…
✖ You're looking for quick-win tactics you can deploy this week. This is about building a strategic foundation that compounds over time
✖ You just want better copy. This is about aligning your entire go-to-market strategy around emotions your competitors ignore
✖ You're hoping for a magic AI prompt. This is about building a competitive moat through deep customer understanding that no prompt can replicate
30-day money-back guarantee
30 days to go through the program and get more strategic in your marketing. If you’ve implemented the training and don’t feel a single step closer to getting better conversions, we’ll give you your money back. Guaranteed.
“Yep, you’ll have lifetime access to all updates”
…and answers to other great questions.
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You’ll get ongoing access to Talia inside the private student community. She’ll be in there answering questions and giving feedback during bi-weekly office hours.
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Emotion Sells is ideal for any marketer who wants to take a strategic, data-backed approach to marketing with emotion. While the strategies you’ll get are high-level, isn’t it better to skip the “throwing spaghetti” phase and jump straight to the part where you’re creating assets that actually convert?
Plus, if you have questions about any of the content, there are more than a hundred marketers in our student community who can help you get clarity – including Talia herself.
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Absolutely! Use this course to add another string to your bow so you can bring high-level strategy to your clients and ramp up your rates. (One freelancer took this course and now gets $90K clients!)
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The program is designed to be implemented in 30 days. While the training itself will take you <10 hours to complete, applying and implementing the framework will take 60+ hours, which you can spread out across any timeline you like.
It sounds like a lot on paper. But in reality, you’ll save yourself 100s of hours of random testing and wondering why things aren’t converting the way they should.
You’ve got endless room to grow.
Most entrepreneurs believe they need a bigger budget, bigger team, or magical tool to finally break through.
But here’s what working with hundreds of businesses has shown me:
The difference between entrepreneurs who plateau and those who scale isn’t resources. It’s that the latter understand exactly who their audience is and what drives them to buy.
By making it this far down the page, you’ve shown me you’re not looking for more quick fixes, hacks, or teeny tiny uplifts.
You’re ready to stop guessing what your customers need to hear and start KNOWING.
You’re ready to stop watching competitors celebrate milestones while you redo your home page for the umpteenth time.
You’re ready to build the kind of business where customers love to choose you.
Not because you’re cheaper or louder…
but because you’re the only one speaking their language.
So while your competitors keep spinning on their hamster wheels, you’ll be building something no one can copy:
Genuine connection with the people you built your business to help.
Better for your customers. Better for prospects that *should* choose you but are choosing your competitors instead…
Better for all the wonderful people that your business supports.
Let’s do it together,
Emotional Sells: The Accelerator
3 payments of $497 $347
✔️ The implementation-focused Emotional Targeting Framework™
✔️ The complete video training library
✔️ Workbooks, templates, and SOPs
✔️ Bi-monthly office hours with Talia
✔️ Lifetime access to all updates
✔️ 30-day money-back guarantee
✔️ Save $450 over three months
1 payment of $1397 $897
✔️ The implementation-focused Emotional Targeting Framework™
✔️ The complete video training library
✔️ Workbooks, templates, and SOPs
✔️ Bi-monthly office hours with Talia
✔️ Lifetime access to all updates
✔️ 30-day money-back guarantee
✔️ Save $500 instantly
30-day money-back guarantee