Be the easiest decision they'll make today. With Emotion Sells.
Stop throwing spaghetti at your prospects, and…
Be the easiest decision they’ll make today.
With Emotion Sells: The Accelerator. For marketers on a mission to create experiences customers love to say yes to.
TO THE MARKETER WHO’S TRIED EVERY “BEST PRACTICE” IN THE BOOK:
What if the real reason you’re not getting the results you want… is because you’re selling to the wrong part of the brain??
You can test buttons and tweak headlines until the zombie apocalypse comes.
But until you can clearly communicate how your product will make your customers feel… you’ll stay stuck in a neverending cycle of guesswork and underwhelming results.
It’s a “round peg, square hole” situation:
Neuroscientists know that customers make decisions using the emotional and intuitive side of the brain.
But marketers too often fall into the trap of speaking exclusively to the logical and analytical side. Even though it’s impossible to make decisions without engaging emotion.
The outcome → confused prospects frozen with indecision.
You’re selling
customers:
AI-powered automations with real-time analytics and seamless integrations
Bio-feedback technology that fixes and corrects your posture scientifically
A 12-week workout plan with meal tracking and progressive overload training
What they really want is to:
Be the company hero who brings in the solution that allows everyone to finish an hour early on Fridays
Stop cringing at photos because they’re hunched over in every single one
Kick a ball about with their 7-year-old without becoming breathless after five minutes
When you stop guessing and start communicating the
emotional outcomes
customers really want…
You get to enjoy the goal-shattering results that follow when your customers are stoked to say YES:
“Leads are up 400%!”
Dave Brennan
Business Development Manager
“I now get $90,000 clients!”
Wesley Bush
Marketing Scientist at Traffic Is Currency
“My landing page conversions are up by 100%!
Ho Mien Mien
Co-Founder , Outliers Academy
“We got a 20.3% conversion lift!”
Steven Sashen
CEO at XeroShoes
Emotion has driven every purchase you’ve ever made. From the first CD you bought. To the LEGO castle you spent hours building with your niece.
Now imagine if your customers felt that same emotional pull towards your product.
If you could make them feel:
EXCITED
to hit “buy now” on your health program because you’ve helped them believe that come hell or high water, they WILL dance the funky chicken at their 50th wedding anniversary
RELIEVED
to have a tool that reveals what their team is actually working on when they’re not being micromanaged
INSPIRED
to show up and learn from you because they now believe they can BE the person getting the amazing results your top students are celebrating
If you could make prospects feel that pull, you wouldn’t be stuck flinging more sales cliches into the void.
You’d become the effortless YES for the customers you built your product to help.
Emotion doesn’t just get people to buy. It literally makes billionaires.
Nike → tapped into the universal drive to push limits and scaled from $877 million to $9.2 billion within 10 years of launching Just Do It
Harley Davidson → connected with our rebellious side and grew into a $6.5+ billion-a-year powerhouse
Shopify → empowered ordinary people to turn their ideas into thriving businesses, and exploded into a $7.1 billion platform with 5.6 million active stores
These are just three of the 1000s of emotions you could tap into to connect with your customers in a way that multiplies your revenue.
It’s no wonder identifying the right emotions to tap into for YOUR audience can feel… hard.
And even when you’ve found the driving emotion…
How do you bring it to life in your copy, design, layout… everywhere someone interacts with your brand??
Enter…
Emotional Targeting™
Founder of GetUplift
〰️
Author of Emotional Targeting
〰️
Speaker
〰️
Founder of GetUplift 〰️ Author of Emotional Targeting 〰️ Speaker 〰️
Emotional targeting is a scientific approach to conversion optimization. It’s built to:
Pinpoint the specific emotions that drive YOUR people to buy
Translate those emotions into more leads, better conversions, and more sales
This happens via a three-phase process designed to bring every element of your marketing together to evoke emotion-driven buying behavior.
From the words on your website to the colors, images, your site navigation, every piece of your marketing should work together to make your product feel like the obvious YES.
This is how you’ll stop relying on underwhelming best practices. And instead lean into a proven, repeatable framework for connecting emotionally with your customers in a way that drives them to buy again.
And again.
And again.
Emotion targeting gets conversions that count
Sales up by 95%
Powerup Toys
72% more leads
Strata Identity
Signups up by 57%
For a heatmapping software
“It was like a puzzle coming together to see the big picture”
“‘[The Emotional Targeting Framework] helped us go from feeling frustrated with marketing guesswork to being confident about our customers’ needs. It helped me understand how to provide an experience that makes them convert. It was like a puzzle coming together to see the big picture.”
Stephanie Mason
Director of Marketing, ProTrain
INTRODUCING…
Emotion Sells: The Accelerator
Emotion Sells is the new standard for ANYONE whose success is determined by their ability to influence decision-making. It’s home to the complete training on how to apply and implement Talia Wolf’s coveted Emotional Targeting Framework™. So you can stop guessing at what’s not converting. And get more strategic than you ever have before when it comes to consistently crushing your sales goals.
Stand out in a sea of sameness
Create buying experiences people love to say YES to
Celebrate “it’s finally working!” conversions
Who’s afraid of Talia Wolf?
Talia is the founder of the CRO agency, GetUplift, and the mastermind behind the Emotional Targeting Framework™.
After spending years on the deadly hamster wheel of optimization (think: testing elements and best practices), Talia ripped up the traditional CRO manual and turned a magnifying glass to the world’s billion dollar brands.
Here’s what she found:
The most successful brands weren’t hung up on testing buttons or reducing form fields.
They were building emotional connections with their customers and growing their revenue in 10X multiples as a result.
So she went back to her bat cave and began exploring ways to combine emotion and psychology with data-backed conversion strategies.
This evolved into The Emotional Targeting Framework™: the repeatable, science-backed process that solves the fundamental problem of what to say to your customers to move them to buy.
Now, Talia is bringing you the exact framework (and all the tools that come with it) so you can experience the 10X growth that happens when you stop guessing and start resonating.
TALIA TEACHES EMOTIONAL TARGETING ON STAGES LIKE:
“Talia is one of the top people in the world to learn from”
“If you’re struggling to get real results from your CRO efforts, Talia is one of the top people in the world to learn from.
Her emotional targeting approach helps her bring in consistently strong results for her clients and brings new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”
Joanna Wiebe
Founder of Copyhackers
3 phases to become the easiest decision your prospects will make today
Every video training, workbook, and resource is designed with one purpose in mind: implementation.
This is the only place you can get the exact processes and high-level SOPs we use to generate bankable uplifts for the brands who hire us:
MASTERING THE FUNDAMENTALS:
The Emotional Targeting Framework™
Revolutionize the way you think about marketing by reframing your entire approach under the three emotional targeting pillars.
Go behind the scenes of wildly successful campaigns so you can shift away from outdated best practices and start swiping from the playbook of the world’s top brands.
Get to the heart of why people buy from you
Forge a direct path from your product to the hearts of your customers by uncovering the specific emotions that drive them to buy.
Use this revealing step-by-step process to pinpoint what makes your customers light up, tick, and confidently choose your product over your competitors.
Craft shockingly effective surveys
The right question, asked at the right time to the right person, can uncover insights that will transform the way you communicate with potential customers. Use these proven templates to get your surveys shared, answered, and revealing what customers need to hear before they can confidently buy.
Conduct customer interviews like Oprah
Use the Emotion Sells interview framework to get customers spilling the raw and real reasons they bought (and love) your product. This is where you’ll dig deeper into the unexpected drivers behind why customers chose you over all the other solutions out there.
Eavesdrop on your customers’ decision-making process
Drop into the real conversations potential customers are having when marketers aren’t watching. Pinpoint the frustrations that make them rage, the outcomes that make them beam, and the quiet emotions that drive every decision from the moment they land on your website to writing you that glowing testimonial.
Find what makes you obviously special
You know your product is awesome. But potential customers are struggling because they’re bombarded with cliches and sales messages from other brands, and it's left them jaded and confused. Use your Emotional Competitor Analysis to identify the emotional needs your competitors aren’t addressing. So customers don’t have to flip through ten tabs before they can see you’re hands-down the best choice for what they really want.
Become dangerously good at uncovering what people really mean
Discover how to read between the lines of survey responses and the underlying emotions that nudged customers to buy. Get tools and techniques to help you filter through the conscious and subconscious emotional triggers that influence buying decisions. So you can go beneath surface pains and desires and unearth the deep emotions that drive consistent sales.
ESSENTIAL RESOURCE:
The Customer-First Optimization Compass
Turn your enlightening new research into a powerful compass to direct and inform every decision that gets made when it comes to marketing your product or business.
This is how you’ll:
Get team members and contractors on the same page
Guarantee consistency across all your channels
Make it freakin’ easy for customers to understand why they’ll love your product (even if it’s super technical)
“I have a clear plan of action of what to do next in my business”
“I feel more confident when creating landing pages, I have ample customer research that I can leverage when creating content, and I have a clear plan of action of what to do next in my business"
Emily Schickli
Email Marketing Manager at Course Hero
Audit your website like Coca-Cola’s award-winning marketing team
Identify quick-hit AND long-term opportunities to optimize your marketing so it’s easy for customers to say yes with every click.
By that, I mean that every message, image, color, engages the specific emotions that move your customers to buy. (These are the drivers you uncovered in phase one!)
Immediately identify what isn’t working (and WHY!)
Anyone with internet access can tell you if your site loads too slow. But the items you’ll check off in your emotional targeting audit will help you identify golden opportunities to get customers to take action. The best part? You won’t have to rip everything apart and start again. You’ll make targeted, strategic changes that translate into real results.
Optimize for the emotions that drive action
Get crystal clarity on the conscious and subconscious emotional triggers and drivers you’re optimizing for. Because optimizing for “emotion” is not enough. You have to get specific about which emotions to tap and when to tap them to make the decision to buy from you feel effortless.
A methodological approach to turning insights into funnels
“We were so frustrated trying to throw marketing ideas against the wall and hope they improved conversions. Talia’s class taught us how to get deeper insights into why our customers buy from us and how to methodically turn those insights into landing pages and sales funnels. It dramatically reduces the risk of wasting precious time and marketing dollars on strategies that won’t work.”
Michael Gremley
President at Natural Acne Clinic
Optimize like the world-class CRO you wish you could hire
Trade blah marketing tactics for a high-level strategy that puts a clear roadmap between you and results that go way beyond the industry standard.
Gain mastery over the principles of emotion-based optimization, including:
⬥ Copy
⬥ Fonts
⬥ Colors
⬥ Design
⬥ Images
⬥ Navigation
Walk out of this phase with a CRO program that brings your customer into focus in a way that makes selling seamless.
Because random button tests will NOT blow the roof off your conversions. But optimizing for the specific emotions that drive YOUR customers just might.
Get the optimization resources I use with all my clients
Heuristic Analysis Template
Spot UX issues that could add friction for your customers, making it harder for them to buy. Find your “must fixes” so you can plug leaks fast.
Principles of Design for CRO
Stop choosing images based on what you think should go on the page and start using design to tell stories your customers love to convert to.
Optimization Brief
Map out your next steps in a single document that team members or contractors can rally around. Keep a clear record of all your optimization efforts.
PLUS! Bonus course materials to fast-track implementation
The Psychology of Color Persuasion
Choose your colors based on the emotions you want to evoke and who you’re targeting. Explore how color perception is impacted by demographic and behavioral data. So you can use colors to put people in a buying mood and strategically move them to the yes.
Map out meaningful tests
Create a roadmap for strategic testing that will help you dial in who your audience is and how they respond to emotional targeting. No more random A/B tests. When you test under The Emotional Targeting Framework™, there are no winners or losers. Because every test gives you insights you can apply across your entire customer journey.
ESSENTIAL RESOURCE:
Optimization Report
Present your hypothesis in a succinct deck where you’ll highlight potential experiments. This is the exact deck we use when presenting our CRO program to our clients.
This tool is great for founders, but ideal for marketing agencies or in-house marketers who need to showcase their strategy to get buy-in from the rest of the team.
“If you have a chance to work with Talia, don’t miss the opportunity”
“Talia Wolf is one of the rare people who can simultaneously command a room, provide unique, actionable information, and maintain humor, humility, and entertainment throughout. If you have a chance to work with Talia, don’t miss the opportunity.”
Rand Fishkin
Co-Founder of Sparktoro
PRIVATE COMMUNITY:
Get direct access to Talia Wolf
Emotion Sells is the only place you can get coached by Talia Wolf outside of her work at GetUplift.
Get personal feedback and actionable insights on the work you do within the program. Plus live sessions with guest experts including SEO & PPC managers, designers, heads of marketing, copywriters, and more.
Bi-monthly office hours with Talia
Supportive community of savvy marketers
Live AMA’s with guest experts
“The access to Talia is invaluable”
“The access to Talia is invaluable. Her years of experience and insight alone can help you grow your CRO skills 10-fold.”
Dawn Barson
Co-founder, Inbound Marketing Strategist
Be the easiest decision they’ll make today.
4 payments of $800
The Emotional Targeting Framework™ foundational training
The 3-part emotional targeting accelerator
Workbooks, templates, and SOPs
Bi-weekly office hours with Talia
Lifetime access to all updates
30-day money-back guarantee
1 payment of $2997
The Emotional Targeting Framework™ foundational training
The 3-part emotional targeting accelerator
Workbooks, templates, and SOPs
Bi-weekly office hours with Talia
Lifetime access to all updates
30-day money-back guarantee
30-day money-back guarantee
“The single most useful course I’ve taken”
"It's like no other course I've seen. I now have more confidence in my authority because my recommendations are based on a proven system"
Anna O'Byrne
Content Marketing & Copywriting for Small Businesses
This isn’t just another program with a handful of strategies that might increase your revenue.
This is the result of more than a decade of implementing emotional targeting for leading brands condensed into one powerful 30-day program.
That’s 30 days to:
Replace your old ideal customer one-sheet with a comprehensive psychological profile of who your customers are beyond demographics – so you can confidently speak to what ultimately drives them to buy
Audit your public-facing funnel in a way that highlights where you’re not connecting deeply with your ideal customer – so you can finally figure out why people aren't converting and don't connect with your offer
Use strategic optimization to get your customers feeling the emotional-pull of your product – so they don’t have to think twice about buying from you
Owning Emotion Sells could be your next big win if…
You’re done with cheap tactics and best practices. You want to do the real strategic work top marketers are doing so you can see real growth in your business
You agree that getting better results isn’t about optimizing just one piece. You want to bring the design, copy, and every other piece of your business together so you can go for the 10X and not the 0.2% uplift
You’re hungry for systems and processes you can follow rather than relying on gut. You’re excited to bring emotion into your marketing in a strategic, scientific way – so you can truly be an easy yes for the customers you created your product for
You’d rather keep chasing hacks, tricks, and templates. Even if it means small, short-term gains that you can’t scale
You’re only focused on one piece of marketing. You’re not fussed about building a cohesive experience across your brand that actually moves people to action
You’re fine winging it. You’d rather rely on gut than follow a system built on strategy, psychology, and real data. Growth would be nice, but not if you have to work for it
Emotion Sells may not be quite for you right now if…
Growth-minded teams win faster when they apply the framework as a unit
The fastest way to get everyone on the same page is to make sure everyone’s optimizing under the same approach. If you agree that approach should:
Put your customers first
Get everyone working to solve the same problem
Break silos between copy, sales, and design
Then book a call with our team to discuss if Emotion Sells For Teams could be right for you.
30-day money-back guarantee
30 days to go through the program and get more strategic in your marketing. If you’ve implemented the training and don’t feel a single step closer to getting better conversions, we’ll give you your money back. Guaranteed.
FAQs
“Yep, you’ll have lifetime access to all updates”
…and answers to other great questions.
-
You’ll get ongoing access to Talia inside the private student community. She’ll be in there answering questions and giving feedback during bi-weekly office hours.
-
Emotion Sells is ideal for any marketer who wants to take a strategic, data-backed approach to marketing with emotion. While the strategies you’ll get are high-level, isn’t it better to skip the “throwing spaghetti” phase and jump straight to the part where you’re creating assets that actually convert?
Plus, if you have questions about any of the content, there are more than a hundred marketers in our student community who can help you get clarity – including Talia herself.
-
Absolutely! Use this course to add another string to your bow so you can bring high-level strategy to your clients and ramp up your rates. (One freelancer took this course and now gets $90K clients!)
-
The program is designed to be implemented in 30 days. While the training itself will take you <10 hours to complete, applying and implementing the framework will take 60+ hours, which you can spread out across any timeline you like.
It sounds like a lot on paper. But in reality, you’ll save yourself 100s of hours of random testing and wondering why things aren’t converting the way they should.
You’ve got endless room to grow.
Before Nike was a $190 billion brand, it was a college track coach experimenting with ways to help students run faster.
The prototype of Nike’s famous “waffle sole” was created using his wife’s waffle iron. And the brand logo was created for $35 by a student designer.
Here’s what that’s got to do with you:
The world-class brands you know and love don’t start with billion-dollar budgets.
They start with people who have a vision and are obsessed with solving real problems – people like you.
By making it this far down the page, you’ve shown me you’re not looking for more quick fixes, hacks or teeny tiny uplifts.
You want to do better.
Better for your customers. Better for prospects that *should* choose you but are choosing your competitors instead…
Better for all the wonderful people that your business supports.
Emotion Sells is built to help you do better be exceptional.
So you can take pride in creating content that cuts through the noise.
And see just how big you can grow when everything your customers see inspires them to buy.
You’ve got this,
Talia
Be the easiest decision they’ll make today.
4 payments of $800
The Emotional Targeting Framework™ foundational training
The 3-part emotional targeting accelerator
Workbooks, templates, and SOPs
Bi-weekly office hours with Talia
Lifetime access to all updates
30-day money-back guarantee
1 payment of $2997
The Emotional Targeting Framework™ foundational training
The 3-part emotional targeting accelerator
Workbooks, templates, and SOPs
Bi-weekly office hours with Talia
Lifetime access to all updates
30-day money-back guarantee
30-day money-back guarantee